In three new ads featuring model Gisele Bündchen, Brazilian lingerie company Hope urges women to take off their clothes before breaking the bad news to their male partners.
These ads don't sell lingerie with the promise of intimacy or pleasure or love, they sell it as a way of getting away with being bad. Specifically, with maxing out your boyfriend/husband's credit card or crashing his car.
These ads might portray sexist stereotypes that women are frivolous overspenders and bad drivers, but it's lingerie ads after all. Chill people.
Please be remind. Viewer discretion is advised. Images might Not Suitable or Safe For Work (NSFW)
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