Typically, one model is chosen among the Angels to wear a bejeweled bra dubbed the Fantasy Bra. It was first advertised in the Victoria's Secret catalog, but since 2001 has been worn in the Fashion Shows. Prior to each Fashion Show, Victoria's Secret contracts a renowned jewelry designer to craft the bra to be used as a focal point for promoting the fashion show and as a centerpiece within it. The company offers the Fantasy Bra for sale as the ultimate holiday gift, although none have sold since 1996, its first offering.
Heidi Klum has worn the Fantasy Bra in three different years. Gisele Bündchen, Tyra Banks, Karolina Kurkova, and Adriana Lima have each worn two Fantasy Bras.
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| Miranda Kerr, Year: 2011, Name: Treasure Fantasy Bra, Value: $2,500,000 |
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