Pro Infirmis conducts an experiment: there are only a few people who don't have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are a regular part of our society. 

This European PSA from Jung von Matt shows a guy in a bear suit receiving hugs and affection from folks in a crowded thoroughfare. At the end, he's revealed to be disabled and walks away with his real face showing, notably isolated from others, bear head in his hands. Do we need to disguise ourselves to get closer?

Source from Adweek


Post a Comment